8 Major Benefits of Programmatic Sampling

8 Major Benefits of Programmatic Sampling

Businesses are actively using data-driven approaches in their decision making in order to gain superior insights into the market. Consequently, the need for surveys and respondents to answer questionnaires is drastically increasing. Technology offers us the opportunity to develop innovations in sampling methods. Instead of using time-consuming and expensive old-fashioned panels, there is the possibility […]
The Wonder Called Mobile Market Research

The Wonder Called Mobile Market Research

As mobile technology develops and changes, market research through mobile devices, too, will change. As Ray Poynter states: “Mobile devices can do so much more than just surveys, passive data, push notification, and location-based services are just the start. The phone is becoming a window into people’s lives.” Market researchers can use mobile devices as […]
Static Panel Vs. Dynamic Sampling cover

Static Panel Vs. Dynamic Sampling

In this post, we will compare two digital Market Research Sampling Methodology, which are “Static Panel” and “Dynamic Sampling” and we will discuss why Research on Mobile utilizing the second one. We can begin with the main challenge and concern in traditional static panels, which is: How to ensure that these people are not professional […]
10 Benefits of Mobile Market Research

10 Benefits of Mobile Market Research

It is not possible to ignore the importance of the effects of mobile on people daily life. More than 48% of total web page views globally occurs on mobiles and the number of mobile internet usage is increasing.[+] Smartphones and tablets give the opportunity for users to share information on the go. As Statista shows, mobile internet […]
Research On Mobile Born to Help Businesses Get Global Consumer Insights More Easily

Research On Mobile Born to Help Businesses Get Global Consumer Insights More Easily

Research On Mobile is a global consumer insight gathering startup which combined digital technology and mobile phones with market research in a unique way to enrich the understanding of consumers in this mobile era. Research On Mobile considers mobile as an integral part of a new generation of consumers, by leveraging these potentials, Research On […]
  News
Research On Mobile Opens Its Doors

Research On Mobile Opens Its Doors

LEBANON – Beirut-based consumer insight start-up, Research On Mobile, has been established by Nader Kobeissi, Ebrahim Eskandari and Ehsan Ahmadi. The agency is combining digital technology and mobile phones with market research to gain consumer understanding. The three co-founders have more than 30 years’ experience in the market research industry internationally. Kobeissi, chief revenue officer, has worked […]
  News
Mobile Usage Specialist Launches in Beirut

Mobile Usage Specialist Launches in Beirut

In Lebanon, Ebrahim Eskandari, Nader Kobeissi and Ehsan Ahmadi have launched a consumer insights business called Research On Mobile: ROM. Serving as the new firm’s Chief Revenue Officer, Kobeissi previously worked on online and mobile panels at Toluna, Ipsos and On Device Research in Paris, New York, and Dubai. Eskandari becomes Chief Operating Officer, having […]
  News