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10 Benefits of mobile market research

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It is not possible to ignore the importance of the effects of mobile on people daily life. More than 48% of total web page views globally occurs on mobiles and the number of mobile internet usage is increasing.[+]

Smartphones and tablets give the opportunity for users to share information on the go. As Statista shows, mobile internet traffic in November 2018 excluding tablets is more than 48% and at the top of the list is Asia, with more than 61% and Africa with more than 57 %.

The global digital population shows more than 4.1 billion active internet users and 3.9 billion users are unique mobile internet users. Mobile apps also have their own space in people’s everyday activity. The statistics of March 2017 shows the most popular app markets, Google play, and App store has 2.8 and 2.2 million apps available respectively.[+]

With considering these trends in mobile usage, we cannot ignore the importance of using mobiles in collecting data for market research purpose. Besides that, the …

Mobile Market Research

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As mobile technology develops and changes, market research through mobile devices, too, will change.
As Ray Poynter states: Mobile devices can do so much more than just surveys, passive data, push notification, and location-based services are just the start. The phone is becoming a window into people’s lives.”

Market researchers can use mobile devices as a new research tool. Currently, 20%-30% of online surveys are attempted by people that are using their mobile devices. And with face-to-face research, mobile devices such as tablets or phones are replacing clipboards and pens.

For the future of marketing, mobile is going to expand forms of current research techniques:

Participative Research: current research can be used with mobile where organizations use a person who has previously responded in the research process in future studies. Allowing participants to share their experiences through commentary, photos, and videos allows customers to really give feedback that could not have been c…