Programmatic Sampling: The Basics

The ins and outs of programmatic sampling from APIs to automation The market research industry would not exist without its respondents: people answering questions about their favorite products and brands, which car they intend to buy, or how their grocery shopping habits have changed during the Covid-19 Pandemic.  To get accurate data, we need to […]

3 Major Challenges of Programmatic Sampling

Businesses and market research agencies are looking for multiple sources of samples in order to perform their surveys faster, to make them more affordable, and to fill hard to achieve quotas. Machines and APIs have now made this integration of data workable, because considering the human errors and costs of such an operation it has […]

8 Major Benefits of Programmatic Sampling

Businesses are actively using data-driven approaches in their decision making in order to gain superior insights into the market. Consequently, the need for surveys and respondents to answer questionnaires is drastically increasing. Technology offers us the opportunity to develop innovations in sampling methods. Instead of using time-consuming and expensive old-fashioned panels, there is the possibility […]

The Wonder Called Mobile Market Research

As mobile technology develops and changes, market research through mobile devices, too, will change. As Ray Poynter states: “Mobile devices can do so much more than just surveys, passive data, push notification, and location-based services are just the start. The phone is becoming a window into people’s lives.” Market researchers can use mobile devices as […]